About
Product Designer with 4+ years of experience specializing in high-intent conversion flows and complex design systems. Proven track record of translating business requirements into native digital experiences for global financial institutions. Leveraging a B.Sc. in Computer Science to bridge the gap between creative storytelling and technical ad-tech implementation.
Work
MapleLead
|Senior Designer (Contract)
Toronto, ON, Canada
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Highlights
Problem: Real estate professionals faced high cognitive load and manual error when reviewing transaction forms for TRESA compliance.
AI Transparency: Designed a "Human-in-the-Loop" interface that didn't just automate reviews but provided clear, actionable feedback on why certain data points were flagged, building user trust in the AI's logic.
Approach: Led the 0-1 design and development of an AI-driven SaaS tool, translating complex legal guidelines into a streamlined automated review interface.
Impact: Reduced manual review time by 60% by designing a transparent AI feedback loop. Balanced automated efficiency with user-centered trust, a framework directly applicable to high-intent ad relevance.
Remote, Canada
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Highlights
Problem: High drop-off rates in the customer-facing "Quote" funnel due to UI friction and component inconsistency.
Approach: Redesigned the end-to-end user flow by performing a UX audit and refining the Figma design system to reduce cognitive load.
Approach: Validated redesign through A/B tests and iterative prototyping.
Impact: Delivered pixel-perfect, accessible (WCAG) solutions that streamlined the path to purchase, ensuring a "native" feel across web and mobile platforms.
Remote, Canada
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Summary
Managed multiple complex digital product design projects, delivering web and mobile UX solutions while balancing technical, business, and legal constraints.
Highlights
Problem: Navigated three-sided marketplace constraints (Business, Legal, and User) to deliver high-fidelity Fintech and B2B solutions for VISA, Citi, and Rivian, ensuring performance-driven outcomes without compromising user trust.
Approach: Led end-to-end design workstreams, utilizing rapid prototyping and usability testing to validate usability of products before engineering handoff.
Impact: Successfully balanced business goals with user trust by creating intuitive interfaces for complex data, leading to higher engagement in high-stakes transaction flows.
Leadership: Mentored junior designers and led workshops on Figma best practices to ensure design excellence and consistency across the organization.
London, ON, Canada
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Summary
Developed interactive digital storytelling formats to drive brand awareness and audience retention.
Highlights
Problem: Need for increased audience engagement and brand storytelling in a crowded digital landscape.
Approach: Developed a multi-channel content strategy, including a new podcast series and visual assets, to drive brand awareness.
Impact: Achieved a 20% increase in reader audience, demonstrating the ability to use creative media to capture and retain customer attention.
Skills
UX/UI Methodologies
Heuristic analysis, Human interface design, Wireframing and concept testing, Rapid high-fidelity mockups and prototyping, Usability testing, UX diagnostic, UX research, Branding, Digital design, Visual design execution, Interaction design, Responsive designs, Accessibility design (WCAG), Design systems, Mobile app, Web app, Website design, Native iOS and Android design.
Programming & Development
Python, C, Java, HTML/CSS, GitHub.
Office Productivity
MS Office, Google Suite, Zoom, Slack, Notion.
Design Tools
Figma, Framer, InVision, Sketch, Miro, Creative Suite, Balsamiq.
Project Management & Collaboration
Jira, Confluence, Loom, Linear, Maze, Design documentation, Cross-functional collaboration, Written and verbal communication, Stakeholder presentation.